We initially rebuilt the website and landing pages to support an industry leading on-site SEO structure while balanced this with high converting, mobile-centric landing pages. A major challenge was balancing the perception of a “low-cost” brand with the trustworthiness and professionalism you want in an electrical provider.

We invented new ways to track and dashboard metrics so we could measure which exact advertising was driving phone calls - Key info that is typically extremely difficult to separate out for brands with high levels of word of mouth enquiries.We became (we expect) the largest Google Ads spender in the electrical industry before moving to a marketing focus of automating out efforts to reduce ongoing marketing costs.

Lastly we developed reusable templates and repeatable marketing processes for reporting and location by location rollouts, meaning we hand less strategic marketing tasks back to their internal marketing team.