- Multi-use
- Do it all once
- Modular shooting
- Photo & video done together
- Edit for long & short form
- Shoot for all sizes & channels
- Focus on the hook
- Longest useful life
- Hero video vs secondary video
- Localisation & duplication
- Mid funnel consideration ads
- Paid talent
- Subtitles
- Post-shoot learnings
The video specialists for building massive demand.
Digital Ad Campaigns
Website Creative
On-going Digital Ads

Creative strategy
Proven to deliver Real Results
Lightforce
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ORIX
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14 ways we maximise the impact of your creative budget
Forward thinking all the ways this video content be used means we can extend its useful life for your brand. Scripting, framing and editing changes can be planned for so the output is suited for paid ads, mobile/desktop sizing, website video, email/display etc.
If you plan on doing more video through out the year, it’s usually 15-20% cheaper to do plan and shoot back to back.
For campaigns shooting multiple hooks, body and call to action that can be edited together means we can test 10-30 variations from a single shoot day to find what performs best.
Doing photo and video together adds to a shoot day complexity, but often saves on cost and means you have consistency across video and static ads, and a bank of content for your website.
Shooting long-form video in a way that can be clipped into short clips that are more consumable sound-bites and often lead people to watch full-length content.
Script creatives and videographers will need to consider how video will appear for both mobile and desktop viewers. Pre-planning how the interface of each ads channel overlays and how graphic/text overlay will be legible on busy or dark/light backgrounds.
Around 70% of video ad views will be less than 5 seconds. Planning for this reality will means we can use creative ways to keep people watching and/or get our key message across more quickly.
Planning ways we can or can’t reuse this content again and again is useful. What might chance? Will dates or details change? Will ads fatigue? Will staff leave? Will we reuse video elsewhere? Is production quality high enough so we will use this for years?
If usually makes sense weight budgets towards hero video that most people will see (ads or homepage etc video) and make more affordable support video/photo.
Should we shoot multiple variations of the same content for different customer types, ages or cities or countries?
Concentrating your budget into only aggressive bottom-funnel ads is usually a short-term solution. Adding long-form video helps to build trust and consideration in the mid-funnel. This slower, more educational sales approach usually works better for large purchases.
Often client want to use in-house staff to save on talent fees. For scripted or semi-scripted videos, with professional actors we’re usually able to deliver up to double the amount of usable footage per shoot day when compared to in-house staff. Usually the most natural in-house staff are founders or senior sales leaders.
50-80% of business video content, depending on the platform, is viewed with the sound off. Adding clear subtitles lets people preview the content before turning sound on, once they’ve decided it’s interesting.
This won’t be the last video your business need, so documenting the process and the complexities of shooting your specific product (in the rain, ocean, mud, city, loud factory, busy execs, involved brand team, small children etc) will save time and cost in the future.
Loved by business leaders
We’re all shocked with the results Double has helped us achieve in only two weeks.
“They’ve smashed every sales record we had and created advertising our whole team is really proud of. All of a sudden we’re on track to triple revenue this year and we can’t wait.”
Double are the special sauce every business needs to level up its digital marketing.
“Whip-smart, hot-on-the-tools and genuinely curious about how to make things tick better, Reuben, Gareth and the team at Double are the special sauce every business needs to level up its digital marketing ”
GA4 is really impressive and he went above and beyond to make sure our team
Gareth's knowledge of the ever-changing landscape of GA4 is really impressive and he went above and beyond to make sure our team, including senior stakeholders, understood the importance of taking a proactive approach to the migration.”
Couldn’t recommend the team more highly to anyone looking for results, fast...
“Their super talented team helped us realise our digital potential and reach our goals quicker than we ever thought possible, the sky really is the limit with these guys! They’re super knowledgeable, out of the box thinkers, and an absolute pleasure to work with.”
They are an incredibly knowledgeable and talented team.
“Working with Double was an absolute pleasure from start to finish! The team now feel like family and a real extension of our business. The work they did literally doubled our expectations - they really live up to their name!. They are an incredibly knowledgeable and talented team. I couldn't recommend them enough.”
I would 100% recommend them to any ambitious company
“They’re onto it! The whole team really puts care into their work to deliver the massive growth we were look for. I would 100% recommend them to any ambitious company – Constant new ideas, an obsession with performance and leads coming out of our ears…10/10!”
We’ve been working with Double on a long term local and global strategy for growth with immediate results.
“We’ve been working with Double on a long term local and global strategy for growth with immediate results. We got very clear on our goals, education, and need to move quickly and nimbly amongst a lot of change. It’s been a very successful and exciting journey and we look forward to continuing together!”
Double cares about their clients and strives to deliver
“Double cares about their clients and strives to deliver and implement digital strategy to meet unique objectives and outcomes.”
Double have been exceptional. Their video ads have made a fundamental difference to our marketing growth.
“With a data-lead approach to perfecting creative, they were able to build better performing ads so that we could scale our ad spend. We now have beautiful ads that our whole team is proud of, and better yet, they really convert! If you really want to grow, I can’t recommend Double enough.”

Meet your proven team for high-impact creative
Our proven end-to-end production workflow
- Client Briefing: Gather essential information about performance and brand goals, target audiences, key messages to communicate, budget estimate, and timelines.
- Project Scope Definition: Define the scope of work, number of deliverables, any expected complications and a preliminary budget estimate.
- Creative Alignment: Explore and align on creative direction with references, or case study examples, to make sure our team and client share the same vision.
- Paid approval: Client approves cost of concept & planning stage (approx 10% of total budget).
- Idea Development: Brainstorm creative concepts that align with the brief and maximise performance goals.
- Creative strategy: Draft a written proposal describing the story approach, style, and key messages, shot list.
- Script and Storyboarding: Develop a visual storyboard, hooks, and written scripts with shot descriptions and communication goals for each frame.
- Budget Approval: Finalise cost estimates and timelines and get client approval.
- Logistics & Coordination
Location Scouting: Identify and secure filming locations.
Casting: Audition and select talent , either professional or supplier by client.
Team scheduling: Organise the shoot team (from creative duo, through to full team including director, camera operator, lighting, sound, makeup, etc.). - Production planning
Set Design & Props: Arrange for set construction, props, and wardrobe.
Equipment Planning: Determine camera, lighting, audio, and gear needs. - Production Schedule
Shot List & Timelines: Develop a shot-by-shot schedule for each production day.
Call Sheets: Send detailed schedules to talent and crew for shoot day. - Budget Approval: Finalise cost estimates and timelines and get client approval.
- Setup
Equipment Setup: Cameras, lighting, audio, and any necessary rigs.
Set Dressing: Final arrangement of props, backdrops, or set elements. - Shooting
Direction: The director guides talent and crew to achieve the desired performance and visual style.
Sound Capture: On-set audio recording and monitoring to ensure clarity.
Multiple Takes: Capture various angles, performances, and backup takes. - Daily Wrap-Up
Data Management: Back up video and audio files.
Review Footage: Check key shots for quality and consistency.
- Ingest & Organisation: Transfer and categorise raw footage into editing software.
- Rough Cut: Assemble shots in sequential order aligned with the script or storyboard; focus on narrative flow and pacing.
- Revisions & Feedback: Share rough cut with stakeholders; gather feedback on structure, pacing, and performance.
- Fine Cut: Integrate feedback, refine edits, and tighten the pacing.
- Colour Correction & Grading: Adjust exposure, balance colours, and apply stylistic colour grades if required.
- Sound Design & Mixing: Clean up audio, add sound effects, music, and ensure overall sound levels are balanced.
- Motion Graphics & VFX (if needed): Add text overlay, animations, or any visual effects.
- Final Approvals: Present the near-finished cut for final review and sign-off.
- Export for platforms: Export the final version in finish quality or aspect ratios ready to distribute on different channels (Social, website, Google etc).
- File Management: Provide the client or ads placement team with the final video files and any additional assets (e.g., raw footage, graphics).
- Performance Tracking: Monitor key metrics against goals (engagement, retention, click-through rates, customer/client feedback).
- Additional variations: Identify the best performing videos and re-edit new variations to improve performance for paid ads.
- Archiving: Organise and store final videos, raw footage, and project files for future reference.
- Project Debrief & Strategy: Review what went well and identify areas for improvement - Shoot performance, messaging, shoot complexities etc. Provide direction for future videos or campaign based on campaign performance.
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