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North Kiteboarding is a leading global kiteboarding equipment manufacturer. They’re based on the doorstep of New Zealand’s windiest coastline and have athletes and retail stores around the world.
When they approached us to help direct and film a launch video for their Big Air kiteboarding range we jumped at the opportunity and headed... south. Tackling snow on the mountains, sub 10 degrees celsius water temp and 5mm wetsuits with merinos we battled on to create some moody and epic imagery with current world champion of Big Air, Marc Jacobs.
We were tasked with creating 4 months worth of high-quality, engaging organic content to generate brand awareness, engage with new audiences and expand to new platforms.
North Kiteboarding is the mostly brand-lead product company within their industry and continually setting the competitive standard. We planned and directed the launch video as well as product and social content.
We take a scientific approach to advertising, uncovering the true drivers of a purchase for different customer groups and then scale as fast as possible.
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