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Launching NZ’s newest
semi-premium cereal brand

Blue Frog

Blue Frog is a cereal worth walking up for. Made in New Zealand with craftily sourced, naturalicious ingredients and bringing the boom to breakfast bowls worldwide we were tasked with creating 4 months worth of high-quality, engaging organic content to generate brand awareness, engage with new audiences and expand to new platforms.

Project Brief
  1. Organic management across all social platforms
  2. Creation of Google shopping
  3. Conversion campaign to drive online purchase of Blue Frog breakfast
  4. Influencer and User Generated Content management
  5. Expansion of the brand into TikTok
What we did
  • Digital Strategy
  • Google Shopping
  • Creative Development
  • Google Ads
  • Content Production
  • Organic Management
  • Recipe Development
  • UGC Management

Ad Management

Cerealsly Good Content

Video Production

We were tasked with creating 4 months worth of high-quality, engaging organic content to generate brand awareness, engage with new audiences and expand to new platforms.

We identified key audiences that were quality and taste motivated, wellness motivated and parents and created content to cater for them. We filmed and photographed everything over two days and delivered over XX deliverables including 4 custom recipe videos using Blue Frog cereal.

We’ve also introduced Blue Frog to the Tiktok, reached out to some foodies and created some user generated content to fill up the feed.

User-generated contents

Cerealsly Good Content

Grow faster today

We take a scientific approach to advertising, uncovering the true drivers of a purchase for different customer groups and then scale as fast as possible.

Get in touch
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